TIFF Unlimited

TIFF Unlimited is the VOD alternative for people who love festival movies and the Transilvania International Film Festival (TIFF). The challenge was to make an identity that spoke by itself but was somehow connected to the TIFF brand as well.

Branding, Motion

The solution needed to provide maximum visibility since the service was new and required extensive awareness. Therefore, the new identity put a lot of focus on content and logo.

The launch campaign and materials, both for print and digital, had the logo as the main element. That made communication very consistent and powerful for a new service.